Organisers of a community litter project are hoping to recruit enough volunteers to pick up more than 100,000 pieces of rubbish across Canterbury, Whitstable and Herne Bay each week.
The One A Day Litter scheme has been set up by Conservative activists locally and encourages people to commit to picking up just one piece of litter each day.
If just a tenth of the 162,000 people living in the district join in, that would mean more than 113,000 bits of rubbish would be cleared each week.
Cllr Neil Baker, chairman of Canterbury City Council’s community committee, has given the idea his backing and said it had great potential.
He said: “The ideal scenario of course would be if we lived in a world where no one dropped any rubbish ever, but unfortunately that is not the case.
“We do know that litter is more likely to be dropped in areas where there is already rubbish on the ground so if we can pick up one crisp packet or drinks bottle as we walk into town, take the children to school or pop to the shops, it could actually prevent more being dropped.
“Canterbury City Council contractors already collect enough litter each month to fill six double-decker buses, and keeping the district tidy costs more than £1million each year – but we can’t be everywhere all of the time.
“The One A Day Litter project could be a great way to encourage all of us to do our bit in keeping the area we live and work at its best and I hope it receives good support across the district.”
Supporters are encouraged to snap a selfie with their rubbish and upload it to the Facebook page, facebook.com/oneadaylitter or use the hashtag #oneadaylitter on Twitter or Instagram.
Cllr Baker added: “If 100 people take part, 700 pieces of rubbish could be collected each week. If 1,000 people are joining in, that’s 7,000 bits of litter each week, or 365,000 every year.
“We know that many residents already take part in litter picks or collect bags of rubbish every day, but this scheme is about encouraging everyone to do just one small thing to complement the work of our contractors and to take pride in their area.
“Just by picking up that drinks can or sweet wrapper instead of walking past, you can be part of a movement keeping our environment looking its best.
“In the New Year, I will be working with others to see how the council can reduce its usage of single-use plastics to the absolute minimum and encouraging businesses across the district to do the same.
“We need to aim to be the first generation to leave this planet in a better condition than we found it and that can start at a very local level. Litter doesn't just make an area look unwelcoming and shabby, it causes real damage to our environment and it is time we all pulled together to work towards a real change."